This post is dedicated to Ladz, author of one of my newest favorites, Cradle of Eternal Night. They asked over on BlueSky about marketing when there are no big releases on the horizon and while I provided some quick examples, I want to expand on that here.

I know you've written a bunch about marketing for indie authors and I was wondering if you had a thread or a blog post anywhere for how to market in lull years because I don't have anything planned for 2025 and I'm getting the Sunday scaries about it

These tips and suggestions work well for anyone, trad or indie, Amazon Exclusive or Widely Published, but as a widely published indie author, these tips are coming from that perspective.

Here are my suggestions and advice for marketing when you have no new releases coming up.