I've found a cool way to set up direct sales on your own website with minimal effort and basically no coding. But my personal website is all hand-coded by me, and so I decided to take it one step further and integrate it with Middleman and how I use the yaml files to keep my website organized as my catalog grows. Read on to learn more about my setup combining Lemon Squeezy's Checkout Overlays with yaml and ERB in my favorite static site generator, Middleman.